Meta Ads
Meta Ads Agency in Melbourne
Instagram and Facebook ads that make money. We shoot the creative, run the media and report on revenue and jobs booked, so one team owns the result from start to finish.
Who hires a Meta ads agency in Melbourne
Most businesses that come to us already run Meta ads. Usually one of three things has happened:
You’ve been running them yourself and results have plateaued.
You’ve used an agency that managed the media but left the creative to you.
You’re starting fresh and don’t want to spend the first few thousand dollars learning what doesn’t work.
The fix is the same in every case, because on Meta, creative decides everything. Google Ads catch people who are already searching. Meta has to stop someone mid-scroll and give them a reason to care. Most accounts that stall have a creative problem, not a targeting problem, and an agency that only manages media can only fix half of it.
So we run the whole account: structure, audiences and Advantage+ setup, pixel and Conversions API tracking, creative production, landing pages, testing, budget and reporting. Across Facebook, Instagram, Messenger, Threads and the Audience Network.
How we run Meta ads
The person who shoots the ads sits next to the person who runs them, and both are measured on the same number.
A creative system, not one-off ads
Every month a new batch of video and static ads goes live, built from what last month’s data showed. The account never relies on the same three ads until they wear out.
Simple structure, fed properly
Broad targeting, consolidated campaigns, Advantage+ where it performs, and enough creative volume for the algorithm to find buyers. No stacks of narrow interest ad sets.
Monthly testing with a point
Hooks, formats, offers and landing pages are tested against each other. Winners get more budget, losers are cut, and each result shapes the next batch.
Tracking that holds up
Pixel, Conversions API and server-side events are set up and verified before launch, so the numbers are right and the algorithm learns from real sales.
Reported on what matters
Revenue and return on ad spend for ecommerce. Leads and jobs booked for service businesses. Not reach, clicks or CPM. One report and one call a month.
What’s included
Account audit and restructure
Discovery session before any creative is made, because we need to know who buys and why before we can write an ad for them
Pixel and Conversions API setup, verified before launch
Creative strategy with a 90-day roadmap
Video production. Shoot days quarterly on Entry, monthly on Growth and Scale
Static design
Copywriting
Dedicated landing page, built by us, for every campaign
Daily campaign management
Monthly testing round: a new batch of video and static creative every month, sized to your tier, so there’s always something fresh competing with the winners
Monthly report on revenue or jobs booked, plus a strategy call
What Meta ads management costs
One flat monthly fee covers creative production and media management. No percentage of spend, no setup fee. Media is paid directly to Meta and sits on top.
Entry
$3,500 a month
Management, creative production and a shoot every quarter. The full system without the volume. For businesses spending from $50 a day.
Shoot every quarter
4 to 6 new assets a month
1 landing page, built by us
One test a month
Suggested media: $50 a day to $5,000 a month
6-month commitment
Growth
$5,500 a month
Everything in Entry, with a shoot every month and double the creative. For accounts that have proven the channel and need more to test.
Shoot every month
8 to 10 new assets a month
Up to 3 landing pages
Hooks, offers and landing page variants tested monthly
Suggested media: $5,000 to $15,000 a month
6 to 12-month commitment
Scale
From $8,500 a month
A constant creative pipeline: monthly shoots, creator and UGC sourcing, and a full testing roadmap. Scoped to the account.
Shoot every month, plus creator and UGC sourcing
12+ new assets a month
Landing pages as the plan needs
Full testing roadmap with landing page variants
Suggested media: $15,000+ a month
12-month commitment
Every tier includes the audit, the discovery session, Conversions API setup and landing pages built by us. What changes between tiers is how much creative we make and how often we shoot. At Entry the fee is bigger than the media spend, because the creative is the expensive part and the media is wasted without it. An account spending more than its tier’s media range moves up, because bigger budgets need closer attention.
Meta and Google together start at $6,000 a month, which is Entry on both. One team, one report.
We ask for six to twelve months, depending on tier. If we miss the agreed deliverables, you can leave.
How it starts
1. Free audit
We go through your past campaigns, the creative and what your tracking can measure, then tell you plainly whether there’s something worth paying us to fix. If you’ve never run ads, we audit the opportunity instead: your offer, your market and what it’s likely to cost to reach it.
2. Discovery
Before we write a single ad we sit down with you to understand the business: who buys, why they buy, what the offer is, what a job or sale is worth, and how leads are handled once they arrive.
3. Creative strategy
We map the angles, offers and formats most likely to work for what you sell, checked against anything that has run before.
4. Production
Shoot or edit, design and copy. The first batch is built in-house and approved by you before anything goes live.
5. Launch
New structure, creative and tracking go live within the first month.
6. Optimise and repeat
Each month the winners get more budget and new creative is tested against them.
What it looks like when it works
Bathroom renovations, Melbourne
Referrals were slowing and Lucas had no time to build ads himself. We replaced the standard free quote with a Bathroom Build Plan that answers when you can start, what it costs and how long it takes, built a landing page that asks about budget and timing before anyone gets through, and filmed everything on site.
First month: 26 qualified leads at $84 each from $2,190 in spend. 11 on-site consults. 4 renovations won. $138k in booked work.
“Two weeks after the ads went live, I had two jobs booked.” Lucas Capraro, Director
31 warehouse and office units, Keilor East
The previous agency was running instant forms and traffic campaigns. Leads were plentiful and most of them were useless. We moved every ad to a dedicated landing page, split owner-occupiers from investors with their own ads and pages, and refreshed the creative on a cycle so the audience stopped seeing the same thing.
April to November 2026: 503 leads at about $43 each. All but one came through a landing page. The campaign has since expanded to Sydney.
Iron Edge
Ecommerce, Melbourne
Iron Edge came to us in May 2026 with an account built for how Meta worked six years ago: the same creative running for over twelve months, an add-to-cart campaign losing money every week, and a structure Andromeda can’t do much with. The handover from their old agency took until September. Since then: campaigns rebuilt, tracking rebuilt so the revenue numbers can be trusted, and a shoot day for the first batch of creative.
Results will be published here once there are ninety days of data behind them.
Who you’ll work with
Two senior people and nobody in between. William runs creative. Brittany runs media. You’ll deal with both.
William
Creative. Shoots, directs and edits every ad we make.
Brittany
Media. Builds the accounts, runs the testing and owns the number.
What we make
Short-form video
Founder-led ads
UGC-style creative
Static images
Carousels
Catalogue and dynamic product ads
Landing pages built for the campaign
Who we work with
Ecommerce and DTC
Product sales, measured on revenue and return on ad spend.
Trades and builders
Quote requests and jobs booked, sent to a landing page that qualifies them before they reach you.
Clinics and allied health
Enquiries from the accounts worth your time.
Gyms and fitness studios
Trials and memberships from people within driving distance.
B2B suppliers
Enquiries from the right accounts, not the cheapest clicks.
What we don’t do
Run media without making the creative. Managing someone else’s ads rarely produces a full result.
Run lead form ads. We build a landing page and send people there. You’ll get fewer leads and a lot more of them will pick up the phone.
Report on reach. You’ll see spend and what it returned. Reach, clicks and CPM don’t pay anyone’s wages.
Lock you in. We ask for a commitment long enough to show the work can work, usually six to twelve months. If we don’t deliver on the agreed deliverables, you can leave.
Questions we get asked
How much does a Meta ads agency cost in Melbourne?
What's the minimum ad spend you'll work with?
How long until I see results?
Do you make the ads or just run them?
Do you use lead form ads?
Do I have to sign a twelve-month contract?
Do you work with lead generation or ecommerce?
Is Facebook advertising still worth it in 2026?
Do Facebook and Instagram need separate campaigns?
What is Advantage+ and do you use it?
Facebook ads or Google Ads, which should I run?
Can you work with my existing agency or in-house team?
Do you only work with Melbourne businesses?
Start with a free audit
We’ll go through your account, or your opportunity if you’re starting from scratch, and tell you what we’d change and what it would cost. If Meta isn’t the right channel for you, we’ll say so.