Video Ad Production in Melbourne
Video ads, social content and brand films, shot and edited in-house by a team that also runs paid media. We know what performs because we see the numbers.
What a video production company does, and what to look for
A video production company plans, shoots and edits video for a business. That covers brand films, website video, social content, paid ad creative, testimonials, product videos, event coverage and founder-led content.
Most Melbourne production companies are built for the brand film. One big shoot, a polished hero piece, delivered in six weeks. That’s fine for a homepage. It’s useless for paid media, where you need eight to twelve new pieces a month, shot fast and cut for the feed, and the only measure that matters is whether it converted.
What to look for depends on what the video is for. If it’s a one-off brand piece, you want a cinematographer. If it’s content that has to perform in an ad account, you want a team that reads ad data, understands hooks and formats, and can produce volume without the quality dropping.
Hypr is the second kind. We started as a production team and added media buying because we were sick of watching good content get run badly. Now we shoot for the channels we manage, and the performance data goes straight back into the next shoot.
How Hypr produces video
Hypr is a Melbourne creative and media agency with a production team in the same office. Every shoot is planned around where the footage has to run, and judged on what it did there.
Shot for the channel.
Vertical for Reels and TikTok, 16:9 for YouTube and web, square where it’s needed. Every shoot is planned around the deliverables, not the other way round.
Built for volume.
One shoot day can produce 15 to 30 finished pieces: hooks, cutdowns, talking heads, B-roll edits, static frames. A monthly retainer means your ad account never runs out of creative.
Performance fed back.
We see what performs in the ad account and shoot more of it. Hooks that stop the scroll, formats that convert, angles that get skipped. Production companies that don’t run media are guessing.
Founder and team on camera.
Founder-led content outperforms polished brand content on nearly every paid channel. We script, prompt and direct so it sounds natural, and we work with people who hate being filmed.
Fast turnaround.
First cuts within five working days of the shoot. Revisions within two. Ad accounts can’t wait six weeks.
Everything in-house.
Crew, equipment, edit suite, motion graphics, captions, sound. No handoffs, one point of contact.
What we produce
Paid social video ads (Meta, TikTok, YouTube)
Founder-led and talking-head content
Customer testimonials and case study videos
Product and service demonstration videos
Brand films and website hero video
Culture and recruitment videos
Property and project walkthroughs
Event coverage
Photography on shoot days
Static ad creative cut from video
How much does video production cost in Melbourne?
Melbourne production companies quote anywhere from $2,000 for a half-day shoot to $30,000 for a brand film. The spread comes down to crew size, edit time and what’s being delivered. Here’s how we price it.
Half-day shoot. From $1,500. Suits testimonials, founder content and social batches.
Full-day shoot. From $3,000. Suits product content, multi-location days and monthly content batches.
Monthly content retainer. From $3,000 a month. One shoot day a month plus editing, with pieces delivered and cut for the channels you run.
Brand films and larger productions. Quoted per project. Typically $8,000 to $25,000 depending on scope, locations and crew.
What to expect back. For ads, measured in the ad account: cost per lead, cost per acquisition, return on ad spend. For brand content, measured in time on site, conversion rate and enquiries. We’ll tell you which before the shoot.
Our process
1. Brief
What the video is for, who it’s for, where it runs and what it has to make happen. One call.
2. Plan
Shot list, questions for on-camera talent, locations and schedule. You see it before shoot day.
3. Shoot
Half or full day on location with our crew. Talking heads first, B-roll after, shot in the order it’ll be used.
4. Edit
First cuts within five working days. Two rounds of revisions included.
5. Deliver
Every format you need, named and organised, uploaded to your drive. For ads clients, loaded straight into the account.
Who’s on the crew
William is creative director and lead shooter on every job. The same in-house editor and photographer work the shoot day and the cut, and nothing is subcontracted.
Video production for Melbourne industries
Trades, builders and developers. Project walkthroughs, before-and-afters, founder stories and completion videos for property marketing.
Fitness and gyms. Facility tours, trainer content, member stories, fitout case studies.
Ecommerce and product brands. Product demos, unboxings, lifestyle content and UGC-style ads.
Professional services and clinics. Practitioner explainers, testimonials, meet-the-team.
Recruitment and culture. Staff stories and workplace films for businesses competing for people.
What we don’t do
We don’t shoot weddings. We don’t deliver one hero video and disappear. We don’t shoot without knowing where the video is going to run.
Video production FAQs
How much does video production cost in Melbourne?
How long does video production take?
Do you do the editing?
Can you film at our location?
What's the difference between video production and video ads?
How many videos do I get from one shoot?
Do you write the script?
What if nobody at our business wants to be on camera?
Do you do photography too?
Can you just shoot and give us the footage?
Related services
Book a shoot. Tell us what the video is for and we’ll come back with a plan and a price within two working days.