Google Ads Agency in Melbourne
Google Ads that pay for themselves. Search, Shopping, Performance Max and YouTube, with the tracking, landing pages and creative built in, reported on cost per lead and revenue.
Who hires a Google Ads agency in Melbourne
Most businesses that come to us are already running Google Ads. Usually one of three things has happened:
You’ve been running them yourself and the cost per lead keeps climbing.
You’ve used an agency that reports impressions and click-through rate and can’t tell you what a lead costs.
You’re starting out and want the account built properly the first time.
When we audit an account, the same problems come up: broad match keywords spending on searches that will never buy, tracking that counts page views as conversions, ads that don’t match the search and pages that don’t match the ad, and copy that hasn’t changed since the account was built. None of them need a bigger budget to fix.
Search catches people already looking for what you sell. Shopping and Performance Max turn your product feed into ads across Google’s network. YouTube uses the creative we already shoot for social. We run whichever ones your business needs and report on all of them together.
How we run Google Ads
We run Google and Meta from the same desk, so the person reading your search terms is the person who knows what your social ads are saying.
Intent first
Keywords are grouped by what the searcher wants. Commercial terms get their own campaigns and budgets. Research terms are excluded or moved somewhere cheaper. Negatives are built before launch, not after the money’s gone.
Tracking that counts real leads
Calls, forms and bookings are tracked separately in GA4 and Google Ads, and verified before launch. Where you have a CRM, lead quality feeds back into bidding so Google learns from customers rather than form fills.
Landing pages built in
Every campaign points to a dedicated page we build, written for the search that brought the person there. Google rewards that match with cheaper clicks, and nobody lands on your homepage.
Creative for the channels that need it
Performance Max and YouTube need video and image assets. Ours come from the same shoot as your social ads, so they look like your brand and not like stock.
Reported on what matters
Cost per lead and jobs booked for service businesses. Revenue and return on ad spend for ecommerce. Not impressions, click-through rate or Quality Score. If you run Meta with us, one report covers both, so you can see branded search lift and nothing gets counted twice.
What’s included
Account audit and restructure
Discovery session before the build, because we need to know what a lead is worth before we can set a bid
Keyword, intent and competitor research
Conversion tracking setup: GA4, Google Ads, call tracking and CRM where you have one
Campaign build across Search, Shopping, Performance Max, YouTube and Display
Ad copy and assets, tested monthly
Negative keyword management
Bid strategy and budget management
Dedicated landing page, built by us, for every campaign
Creative assets for Performance Max and YouTube
Monthly report on cost per lead or revenue, plus a strategy call
What Google Ads management costs
One flat monthly fee covers management, tracking, landing pages and the creative your campaigns need. No percentage of spend, no setup fee. Media is paid directly to Google and sits on top. Tiers are sized by how much account there is to run, not by which Google products you use.
Entry
$2,500 a month
Up to two campaigns and one landing page. Search, Shopping or Performance Max. For businesses spending from $50 a day who want the account built and run properly.
Up to 2 campaigns
1 landing page, built by us
Ad copy tested monthly
Performance Max assets from what you already have
Suggested media: $50 a day to $5,000 a month
6-month commitment
Growth
$4,000 a month
Up to five campaigns and three landing pages, any mix of Search, Shopping and Performance Max. Feed management included. For accounts that have proven the channel and need more of it.
Up to 5 campaigns
Up to 3 landing pages
Feed optimisation and return targets by category
Performance Max assets designed by us from your existing footage and photos
Suggested media: $5,000 to $15,000 a month
6 to 12-month commitment
Scale
From $6,500 a month
Six or more campaigns, or any account that needs video. The full network including YouTube, with a quarterly shoot for the assets it needs. Scoped to the account.
6+ campaigns
Landing pages as the plan needs
Quarterly shoot for video and image assets
Full testing roadmap
Suggested media: $15,000+ a month
12-month commitment
Every tier includes the audit, the discovery session, conversion tracking and landing pages built by us. What changes between tiers is how many campaigns and pages we’re running and whether they need creative shot for them. Two rules keep it simple: a campaign is a campaign whichever product it’s on, and an account spending more than its tier’s media range moves up, because bigger budgets need closer attention.
Google and Meta together start at $6,000 a month, which is Entry on both. One team, one report.
We ask for six to twelve months, depending on tier. If we miss the agreed deliverables, you can leave.
How it starts
1. Free audit
We go through your account structure, where the budget is going, what the tracking counts and where the ads send people, then tell you plainly whether there’s something worth paying us to fix. If you’ve never run Google Ads, we audit the opportunity instead: what people search for, what it costs to be there and whether it’s worth it.
2. Discovery
Before we build anything we sit down with you to understand the business: who buys, what they search for, what a job or sale is worth, and how leads are handled once they arrive.
3. Intent mapping
Keywords grouped by what the searcher wants, budgets set by what each group is worth, negatives built before launch.
4. Tracking and pages
Conversions verified in GA4 and Google Ads. A landing page built for each campaign.
5. Launch
The restructured account goes live within the first month, with creative for Performance Max and YouTube where they’re part of the plan.
6. Optimise and repeat
Each month search terms are reviewed, bids adjusted, copy and pages tested, and budget moved to what’s working.
Google and Meta, one team
Most of our clients run both. Google catches the people already searching. Meta creates the demand that shows up in search a few weeks later. When one team runs both, the creative is shared, the reporting is shared, and you can see branded search lift instead of two agencies each claiming the same sale.
See how we run Meta ads and the results behind it.
Who you’ll work with
Two senior people and nobody in between. William runs creative. Brittany runs media. You’ll deal with both.
William
Creative. Shoots and edits the video and image assets for YouTube and Performance Max, and builds the landing pages.
Brittany
Media. Builds the accounts, runs the bidding and the testing, and owns the number.
What we run
Search
Text ads on Google results, for people already looking.
Shopping
Product listings from your feed, with return targets set by category.
Performance Max
Google’s automated campaign across Search, Shopping, YouTube, Display and Gmail. Fed with real creative and real conversion data, or not run at all.
YouTube
In-feed and skippable video, cut from the same shoot as your social ads.
Display
Banners for retargeting people who’ve already visited.
Who we work with
Ecommerce and DTC
Shopping and Performance Max from a clean feed, with return targets by category.
Trades and builders
Suburb-targeted Search with call tracking, sent to a quote page that qualifies the job before it reaches you.
Clinics and allied health
Search for high-value enquiries, booking pages, and ad copy that stays inside the advertising rules for your profession.
Gyms and fitness studios
Local Search and YouTube for trial offers, to people within driving distance.
B2B suppliers
Search for considered purchases, with longer attribution and CRM feedback so Google learns which enquiries became customers.
What we don’t do
Run Google without conversion tracking. If we can’t count the leads, we can’t improve them.
Send traffic to your homepage. Every campaign gets a page built for the search that brought the person there.
Report impressions or click-through rate as results. You’ll see spend and what it returned.
Lock you in. We ask for a commitment long enough to show the work can work, usually six to twelve months. If we don’t deliver on the agreed deliverables, you can leave.
Questions we get asked
How much does Google Ads management cost in Melbourne?
What's the minimum budget for Google Ads?
How long until Google Ads works?
Google Ads or Facebook ads?
What is Performance Max and should I use it?
Do you write the ads?
Do you build landing pages?
Are you a Google Partner?
Can you take over my existing account?
Do I have to sign a twelve-month contract?
Do you work outside Melbourne?
Related services
Start with a free audit
We’ll go through your account, or your opportunity if you’re starting from scratch, show you where the budget is leaking and tell you what a clean account would cost per lead. If Google isn’t the right channel for you, we’ll say so.