26
Qualified leads in the first month
$84
Cost per qualified lead
4
Bathroom jobs won, worth $138k in booked work
Limited spots remaining for the Q4 intake.
About Capcon Built
Platforms: Meta (Facebook & Instagram)
Capcon Built is a Melbourne renovation company led by Lucas Capraro. Lucas built his business on quality work and word of mouth, and until now every job came through a referral.
That says a lot about the quality of the work. It also meant Capcon’s pipeline depended on other people, so when referrals slowed down, the work did too. Lucas wanted to generate his own enquiries, starting with bathroom renovations.
In the first month, Hypr delivered 26 qualified bathroom renovation leads at $84 each. They turned into $138k of booked work, from a pipeline Capcon owns.
The Challenge
Lucas knew paid ads could work for him. He just didn’t have the time to learn them or a clear place to start. We found four problems to solve:
One source of work. Referrals were the only pipeline, and they were drying up.
No time to build it. Running jobs left no room to plan, film or manage ads.
Renovation buyers are cautious. Homeowners worry about cost, timing and disruption before they commit to anyone.
Volume isn’t the goal. A tradie’s time is expensive. Lucas needed enquiries worth quoting, not a flood of tyre-kickers.
Strategy
Strategy #1: An Offer Built Around the Three Big Worries
Most renovation ads lead with “free quote”. We built the Bathroom Build Plan instead. It answers the three questions every homeowner asks before a bathroom renovation: When can you start? What will it cost? How long will it take?
Key learning: People who want a clear plan before they commit aren’t ready for a quote. They want certainty. An offer that sells certainty gives the cautious buyer a reason to put their hand up.
Strategy #2: Creative Diversity, Filmed and Edited by Hypr
We handled the full production: filming on site, editing, and building a mix of video and static ads across our core content buckets:
Before and after transformations
Face-to-camera with Lucas
Founder story
Positioning tests
Demonstration ads
Key learning: Meta now uses the creative itself to find the audience. Each angle reaches a different kind of buyer, so a range of formats gives the algorithm more to work with than one polished ad.
Strategy #3: A Landing Page That Filters Before Lucas Picks Up the Phone
We built a landing page whose form asked qualifying questions about budget and timing. People who weren’t willing to answer dropped off on their own. Anyone under budget went to a separate page and wasn’t counted. Only people who fit the brief reached the thank-you page.
Key learning: A little friction is a good thing. Every lead that comes through has already told Lucas they can afford the work and when they want it done.
Strategy #4: Teaching Meta to Find the Right People
We set up the tracking so Meta only counted people who fit the brief. Under-budget enquiries were never reported back, so the algorithm never learned to chase them.
Key learning: Meta finds more of whoever you tell it is a good lead. Counting only qualified enquiries kept it focused on homeowners ready to renovate, not people filling in forms.
The Outcome
In the first month, Capcon Built received 26 qualified leads for bathroom renovations from $2,190 in ad spend. Every one passed the budget and timing filter, and none came from a referral.
From those 26 leads, Lucas booked 11 on-site consultations and won 4 bathroom renovations worth $138k, all from his first month of running ads.
Ready to Build Your Own Pipeline?
If your business runs on referrals and you want enquiries you control, Hypr can build the whole system for you: offer, creative, landing page and tracking.
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