TikTok Ads Agency in Melbourne
TikTok ads live or die on the video. We shoot native vertical content and run the campaigns, so the creative never becomes the bottleneck.
Who hires a TikTok ads agency in Melbourne
Most businesses that ask us about TikTok are already running Meta ads and want to know if the channel is worth adding. Usually one of three things is true:
You’ve tried TikTok with your Meta ads and the account went nowhere.
You know your product suits the platform but can’t produce the volume of video it needs.
You’re already shooting with us for Meta and want the footage working harder.
TikTok is different from Meta and Google in one way that decides everything: the platform punishes anything that looks like an ad. Polished brand videos get skipped in under a second. Content that looks like it was made by a person, for the feed, gets watched. So running TikTok is mostly a production job, and media management is the smaller half. Without six to ten new videos a month the account fatigues in weeks.
TikTok reaches around 10.9 million Australian adults a month. For Melbourne businesses it suits consumer products, fashion, beauty, food, fitness, events and anything that can be shown in 15 seconds. It’s harder for high-ticket B2B and considered services, though founder-led content is changing that.
How we run TikTok ads
The person who shoots the videos sits next to the person who runs them, and both are measured on the same number. On TikTok, where the channel is almost entirely a creative problem, that matters more than anywhere else.
Native first
Every ad is shot vertical, handheld where it fits, with the hook in the first second and captions burnt in. It looks like the feed because it’s made for the feed.
Volume by design
A new batch of videos every month, with hooks, formats and angles rotated so the account never runs the same creative until it dies. TikTok moves faster than Meta, so creative is reviewed weekly: losers cut, winners given budget and spun into new variants.
Founder and team on camera
We script, direct and shoot founder-led content, which outperforms polished brand content on TikTok almost every time. If you’re camera-shy we work with it.
Landing pages built for the tap
TikTok’s in-app browser is unforgiving, so every campaign gets a page built to load fast and answer the one question the video raised. No in-app lead forms: they’re cheap to fill in, and the enquiries show it.
Reported on what matters
TikTok pixel and Events API set up and verified before launch. Revenue and return on ad spend for ecommerce, leads and jobs booked for service businesses, not views. Reported alongside Meta so you can see what the channel is adding rather than what it’s taking credit for.
What’s included
Account and creative audit
Discovery session before any creative is made, because the hook has to come from what your customers care about, not what’s trending
TikTok pixel and Events API setup, verified before launch
Creative strategy and monthly content plan
Vertical video production: shoot days, editing, captions, sound selection
Scripting and direction for founder and team content
Campaign build across in-feed and Spark Ads
Dedicated landing page, built by us, for every campaign
Weekly creative review and rotation
Monthly report on revenue or jobs booked, plus a strategy call
Organic posting recommendations to support paid
What TikTok ads management costs
TikTok needs more creative than any other channel we run, which is why most clients add it to a Meta retainer rather than running it on its own: the shoot days already exist, so the cost of feeding TikTok is the edit, not the shoot. Media is paid directly to TikTok and sits on top.
Added to Meta
$2,000 a month
For clients on Meta Growth or Scale. We shoot TikTok-native content on your existing shoot days, cut six to eight TikTok-first videos a month, and run the campaigns.
6 to 8 TikTok-first videos a month, from your Meta shoot days
Weekly creative review
Landing page included
Suggested TikTok media: from $3,000 a month
Runs on your Meta retainer’s commitment
On its own
$5,500 a month
A monthly shoot, eight to twelve videos, weekly creative review and media management. The same size as our Meta Growth retainer, because the work is the same size.
Shoot every month
8 to 12 videos a month
Weekly creative review
Landing page included
Suggested TikTok media: $3,000 to $15,000 a month
6 to 12-month commitment
TikTok can’t be added to Meta Entry. A quarterly shoot doesn’t produce enough footage to keep a TikTok account fed, so Entry clients who want TikTok move to Growth first. Most clients don’t start with TikTok on its own either; it works best as the second channel, once the creative system is already running.
We ask for six to twelve months, depending on tier. If we miss the agreed deliverables, you can leave.
How it starts
1. Free audit
We go through your account, your existing content and your tracking, then tell you plainly whether there’s something worth paying us to fix. If you’ve never run TikTok, we tell you whether your product and audience suit it before recommending anything.
2. Discovery
Before we write a single hook we sit down with you to understand the business: who buys, why they buy, what the offer is, what a job or sale is worth, and who in your team can be on camera.
3. Creative strategy
Hooks, formats and angles mapped for the first 90 days, built from what’s working in your category on the platform right now.
4. Production
The first batch shot and edited in-house. Founder and team content directed on the day.
5. Launch
Pixel verified, landing page live, campaigns running within the first month.
6. Optimise and repeat
Creative reviewed every week and rotated monthly, with new batches shot from what the last one taught us.
Meta and TikTok, one shoot
The same shoot day feeds both channels, but not the same edit. A Meta ad cut for TikTok gets skipped; a TikTok-native cut needs a different hook, a different pace and captions that carry the story with the sound off. When one team shoots for both, the footage works twice and the account never waits on creative.
See how we run Meta ads and the results behind it.
Who you’ll work with
Two senior people and nobody in between. William runs creative. Brittany runs media. You’ll deal with both.
William
Creative. Directs the shoot days and cuts the videos, including the founder content.
Brittany
Media. Builds the accounts, runs the weekly testing and owns the number. Has run TikTok accounts since before Hypr.
What we make
In-feed video
Vertical ads in the For You feed, shot native, captioned and hooked in the first second.
Spark Ads
Ads run from your own TikTok account instead of as a dark ad, so the comments, likes and profile growth stay yours. Same targeting and optimisation as any other ad.
TopView
The first ad someone sees when they open the app. Bought for launches and dates, not for everyday prospecting.
Carousel image ads
Swipeable image sets for product ranges, offers and collections.
Landing pages
Built for the campaign and for TikTok’s in-app browser.
Who we work with
Ecommerce and DTC
Product demos, unboxings and founder content driving to your site, with a landing page built for the tap.
Beauty, fashion and lifestyle
Try-ons, routines and before-and-afters. The platform’s home ground.
Food, hospitality and events
Venue, menu and behind-the-counter content, event promotion, geo-targeted to Melbourne.
Gyms and fitness studios
Trainer-led content, transformation stories and trial offers, to people within driving distance.
Trades and builders
Job-site and transformation content for younger homeowners. Less obvious, and working.
Clinics and allied health
Practitioner-led explainers and before-and-afters, inside the advertising rules for your profession.
What we don’t do
Run TikTok without producing the creative. The channel doesn’t work without it.
Repurpose your Meta ads and call it a TikTok strategy. Same shoot, different edit.
Report on views as a result. You’ll see spend and what it returned.
Lock you in. We ask for a commitment long enough to show the work can work, usually six to twelve months. If we don’t deliver on the agreed deliverables, you can leave.
Questions we get asked
How much does TikTok advertising cost in Melbourne?
Can I add TikTok to my Meta retainer?
Does TikTok advertising work for businesses in Australia?
Do you make the videos?
What's the minimum budget for TikTok ads?
What are Spark Ads?
How fast does TikTok creative fatigue?
Can I use my Meta ads on TikTok?
Do you manage the organic TikTok account too?
Is TikTok Shop available in Australia?
Do I have to sign a twelve-month contract?
Do you only work in Melbourne?
Related services
Start with a free audit
We’ll look at your product, your audience and your existing content and tell you straight whether TikTok suits your business before you spend on it. If it doesn’t, we’ll say so.