Landing Page & CRO Agency in Melbourne
Pages built for paid traffic by the team that runs the paid traffic. Designed to convert, tested every month, measured on leads and sales.
Why your ads need a landing page
Most businesses that come to us for ads are sending the traffic somewhere that was never built to receive it. Usually one of three things is true:
Your ads point at your homepage, which has a menu, six things to click and no reason to act now.
You’ve got a landing page, but it was built by a web designer who never saw an ad account, and it doesn’t say what the ad said.
You’re using lead forms inside the platform because the page was too hard to get built, and the leads show it.
A landing page is a single page built for one traffic source and one action. Someone clicks a Facebook or Google ad, lands on it, and either books, buys, calls or leaves. Unlike your homepage, it has no menu, no distractions and no second job. Conversion rate optimisation is the ongoing work of making that page convert more of the people who arrive: testing headlines, offers, layouts, forms and proof until the cost of each lead or sale comes down.
Here’s why it matters more than most agencies admit. Every dollar you spend on ads is paying for a click. If the page converts two percent of those clicks instead of four, your cost per lead has doubled before the ad account has done anything wrong. The ads get blamed. The page is the problem. That’s why every ads retainer we sell includes the landing page, and why we don’t build pages for traffic we don’t run.
How we build landing pages
We build landing pages because we got tired of sending good traffic to pages that couldn’t close it. The person who writes the ad writes the page.
Built for the ad, not the brand guide
The page says what the ad promised, in the same words, with the same offer. Message match is the first thing we fix and the most common thing that’s broken.
One page, one action
No navigation, no three CTAs, no learn more link. One thing to do, and every section pushes toward it. The form asks the questions that qualify the lead, so what reaches you is worth your time.
Fast, and built on tools you own
Loads under two seconds on mobile, hosted in your account. No proprietary builder you can’t leave. If we part ways, the page stays yours.
Video and proof produced in-house
Founder video, testimonials and before-and-afters shot by our production team on the same shoot days as your ads. The page gets real proof, not stock images.
Tracked, then tested monthly
Form, call and booking events wired into Meta, Google and your CRM before launch. If we can’t measure it, we don’t ship it. Then headlines, offers, forms and proof tested on live traffic every month, with changes made from data, not opinion.
What’s included
With every page
Offer and message workshop: one hour to settle what the page promises, to whom, and what they do next
Copywriting, by us. The page says what the ad promised, in the same words
Design and build in Framer or Webflow, in your account
Mobile-first layout, under two seconds to load on a phone
Form, call tracking and booking integration, delivered to the right inbox or CRM
Conversion tracking into Meta, Google, GA4 and your CRM, tested before launch
Launch QA on real devices and 30 days of fixes
Ongoing, on Growth and Scale
Monthly conversion report: leads or sales, conversion rate month on month, and what changed
Heatmaps and session recordings, so the report says what happened and the recordings show why
At least one A/B test a month on live traffic, with a decision at the end of it
New page variants for new offers and campaigns, and a rebuild when the data says the current page has hit its ceiling
What a landing page costs
Nothing on top of your ads retainer. Agencies rarely publish landing page pricing, and the quotes we see range from $1,500 for a template to $15,000 from a web agency, usually without copy, video or tracking. We don’t sell pages that way.
Included in every retainer. Every Meta and Google retainer includes the landing pages the plan needs: one on Entry, up to three on Growth, as many as the plan calls for on Scale. Strategy, copy, design, build, tracking and 30 days of fixes, every time. Testing and monthly variants are part of Growth and Scale.
Additional pages. $2,500 each, when you want more than your tier includes: a new offer, a second audience, a campaign that needs its own page.
Video on the page. Comes from the shoot days in your retainer. Nothing extra to produce.
Pages on their own. We don’t sell them. A landing page is half of a campaign, and we can only be measured on it if we run the other half. If someone else runs your ads, the free audit is still yours, and we’ll tell you what we’d fix.
What to expect back. A page built for the ad converts more of the clicks you’re already paying for, and the testing compounds it. We’ll give you a realistic estimate from your current numbers before you commit to anything.
How it starts
1. Free landing page audit
Send us the page and the ad sending traffic to it. We tell you what’s leaking and what it would take to fix it. You keep the findings either way.
2. Offer and message workshop
One hour with you. What the page promises, to whom, and what they do next. The words come before the layout.
3. Copy and wireframe
Words first, layout second. You sign off on both before design starts, so nothing gets rebuilt because the message changed.
4. Design, build, track
Built in-house, on every screen width, with form, call and booking tracking wired and tested before it goes near a visitor.
5. Launch
Live within 10 working days of sign-off, checked on real devices, watched for the first month.
6. Test and report
The first A/B test is running inside the first month. From then on, one report a month: what converted, what we changed, what’s next.
What it looks like when it works
31 warehouse and office units, Keilor East
The previous agency ran instant forms. Leads were plentiful and most of them were useless. We moved every ad to a dedicated landing page, with separate pages for owner-occupiers and investors so each one read the page written for them.
April to November 2026: 503 leads at about $43 each. All but one came through a landing page.
Bathroom renovations, Melbourne
We replaced the standard free quote with a Bathroom Build Plan and built a page that asks about budget and timing before anyone gets through. Under-budget enquiries went to a separate page and weren’t counted.
First month: 26 qualified leads at $84 each from $2,190 in spend. 11 on-site consults. 4 renovations won. $138k in booked work.
Who you’ll work with
Two senior people and nobody in between. William runs creative. Brittany runs media. You’ll deal with both.
William
Creative. Writes the page, designs it and builds it. He also directs and shoots the video that goes on it.
Brittany
Media. Wires the tracking, runs the traffic to the page and owns the conversion rate.
What we test
Headlines
The line above the fold. The cheapest test to run and often the one that moves conversion rate most.
Offers
The thing being asked for. A different shape of offer, or the same offer framed differently, changes who says yes.
Forms
Number of fields, field order, single step against multi step. Every field you remove gets more people through and less information back.
Proof placement
Where the testimonials, logos and case numbers sit, and whether they appear before or after the ask.
Page length and layout
Short against long, video above or below the fold, and whether the button follows you down the page.
Video on the page
Founder video, testimonial cutdowns and before-and-afters, tested against the same page without them.
Message match
Whether the headline repeats what the ad said. Boring to test, and usually the biggest single gain available.
Speed and mobile layout
Load time, tap targets, and how the page behaves on a phone with a slow connection. Half your traffic is on one.
Who we work with
Ecommerce and DTC
Offer and collection pages that match the ad, with the product, the price and the reason to buy now on one screen.
Trades and builders
Quote pages that ask about budget and timing before the enquiry reaches you, so you call the jobs worth calling.
Clinics and allied health
Booking pages with the practitioner on camera, inside the advertising rules for your profession.
Gyms and fitness studios
Trial offer pages for one location, with the trainer, the timetable and the sign-up in one place.
B2B suppliers
Enquiry pages that qualify company size and need, so sales gets a brief instead of a name.
What we don’t do
Build full websites. A landing page has one job; a website has twenty, and that’s a different trade.
Build pages for traffic we don’t run. A page is half of a campaign, and we can only be measured on it if we run the other half.
Use templates you can find on a marketplace. Your page is written and built for your ad.
Build a page and walk away. If paid traffic is landing on it, we’re testing it.
Questions we get asked
How much does a landing page cost in Melbourne?
Can I just buy a landing page from you?
Do I need a landing page if I already have a website?
What's conversion rate optimisation?
What's a good conversion rate for a landing page?
How long does a landing page take to build?
What platform do you build on?
Do you write the copy?
Can you fix my existing page instead of rebuilding it?
Do you do A/B testing?
What's the difference between landing page design and CRO?
Do you only work in Melbourne?
Related services
Start with a free landing page audit
Send us the page and the ad sending traffic to it. We’ll tell you what’s leaking and what it would take to fix, and you keep the findings whether or not we work together.