PAULMARC'S™

The Roberts Project by PAULMARC'S™ redefines modern living in Essendon, delivering some of Melbourne's most sought-after living spaces. This exceptional property offers unique features that set it apart, creating a new standard for luxury residential living.

Hypr partnered with PAULMARC'S™ to produce a launch campaign that captured the transformative experience of entering this property. The centerpiece of the campaign, an evocative launch video, has become a cornerstone of the brand’s marketing efforts—an evergreen piece of content that continues to captivate potential buyers and elevate the property's presence.