Iron Edge
Nexa Rack®
Client:
Iron Edge
Year:
2024
Type:
Creative Direction
,
Campaign
A fusion of might and versatility, transforming space into possibility.
Project Description
Iron Edge approached us with a blank canvas for the Nexa Campaign, aiming to create an evergreen, fast-paced piece of content adaptable for ads, social media, and external media. Inspired by industry leaders like WHOOP, ROMWOD, and Nike, we crafted a dynamic campaign that showcased the Nexa Rack's versatility across environments and users.
Working with the team at BeVisuals, we worked through strategic direction and subtle, impactful messaging, the campaign delivered a fresh perspective designed to engage and drive action.
Credits
Videography
:
Jayden (BeVisuals)
