Brief

Objective: To create a modern, minimalistic, and clean visual identity for Melbourne Used Vehicles, making it look bold and well-finished, with a high-end feel for a used car dealership.

Challenge: Transform the existing brand into one that exudes modernity and minimalism, ensuring the new design is both appealing and timeless.

Solution

The brand name was abbreviated to "MUV," simplifying it while adding a bold sophistication. The design features a strong, sans-serif typeface, a monochromatic color palette, and balanced proportions to create a sleek and powerful visual identity that conveys a high-end feel for a used car dealership.